Pick n Pay: digitising 50,000 handwritten loyalty forms a day

Industrial-scale loyalty form processing underpinning high-volume retail ecosystems.

7.5m+

forms processed

50,000+

forms a day at peak

9+ yrs

trusted partnership

2,200+

stores feeding data

PicknPay customer logo
Pick n Pay operates a high-volume retail network of over 2,200 stores across eight countries, backed by a fast-growing digital and omnichannel ecosystem.

The Challenge

Digitising and processing, at peak periods, over 50,000 physical customer loyalty membership forms per day from all over the country.

The Solution

An automated, human in the loop assisted, bulk digitisation and double capture system with manual validation safeguards, built to handle massive volumes of retail enrolment applications.

The Impact

Millions of retail profiles created and maintained with current and accurate handwritten data, seamlessly enriching Pick n Pay’s omnichannel customer databases without internal lag.

OutProsys is a proactive partner that prioritises data integrity above all else. During our Smart Shopper launch, they navigated complex challenges with clear communication and expert alternatives, resulting in a more robust database. Their quality and service levels are outstanding.

PicknPay, SA

Common Questions

How does OutProsys keep handwritten capture accurate at this volume?

Every handwritten document is captured independently by two separate operators, our Double Capture method, which achieves a verified accuracy rate above 98% on handwriting that automated OCR alone cannot read reliably.

Can OutProsys handle seasonal spikes in form volumes?

Yes. At peak the Pick n Pay programme handles more than 50,000 forms a day. Scalability is central to the outsourcing model: production teams are sized up and down to absorb campaign peaks.

Facing a similar volume problem?

Request a proof of concept using your own documents.

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